Regulator ruled against LNG ads, leak reveals

[Oscar]

Regulator ruled against LNG ads, leak reveals

[ https://www.nationalobserver.com/2024/0 ... %22overall ]

By Marc Fawcett-Atkinson | News | May 28th 2024 National Observer

EXCERPT: "The industry organization that regulates advertisements in Canada has ruled against one of Canada's largest pro-fossil fuel advocacy groups for spreading disinformation about the harmful climate impacts of liquified natural gas (LNG), according to a confidential decision.

Leaked to the Canadian Association of Physicians for the Environment (CAPE), the unanimous ruling by Ads Standards found that Canada Action, a non-profit that promotes the oil and gas industry, had "distorted the true meaning of statements made by professionals or scientific authorities" and created an "overall misleading impression" that LNG is climate-friendly.

Climate scientists are clear that extracting and burning fossil fuels, including LNG, must stop to prevent exacerbating the climate and pollution crises.

Canada Action's bright green ads claiming falsely that “LNG will reduce emissions” have been plastered on buses, billboards and in major newspapers throughout the country for months, primarily in major urban centres in Ontario and B.C.

The decision dates to January 30, 2024 but was only made public Tuesday after being leaked to CAPE this month. However, because Ads Standards has no enforcement authority over advertisers and must keep its rulings confidential, Canada Action has flouted the decision and continues to run the campaign despite the ruling.

Ads from Canada Action, a non-profit that promotes the #LNG industry, were found to be 'misleading' by Ad Standards Canada, but the ads ran in print and on billboards because the regulator has no enforcement authority, leaked documents reveal. . . .

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